It is difficult to generate a complete check list for winning proposals. However, there are certain things that you need to bear in mind.
First and foremost, a proposal is a sales document. You need to sell thru the complete document, emphasizing feature-benefits to the client. And your proposals should not be looked upon as isolated events, as you need to show consistency in your proposals.
You also need to ensure that your document looks and feels great to the audience, your client. Consistency in the formatting, layout and numbering is vital. If you can’t get page 6 and 7 to look identical, how can you then be trusted with a multimillion dollar deal?
Whenever writing a tender or proposal you should also use communication methods that illustrates your main selling points. Classic communication techniques includes for example the use of repetition. Repetition is a typical communication technique, the more we see or hear something, the easier it is to remember. And repetition makes it easier to identify and with the statements. Another technique, is ghosting, which is basically pointing out weakness in potential competitors bids and highlighting your strengths in this area and the importance of it. XaitPorter supports easy use of key text or message text, that is ideal ghosting.
Demo