Design and creative thinking
Nothing is better than a personal connection with your client, but as you can’t always be there, you need your tender to work to your advantage conveying your brand and proposal in a positive manner
Improving your chances
Content is obviously important, but may not be what get your clients attention. Therefore, it is important to get the attention of your client and get your tender to stand out in the crowd. You can do so by adding your corporate touches to the tender, by using i.e. key text and use graphics with feature-benefit captions.
Your client are likely to have several tenders to go through for, will your tender stand out?
Preparation
Don’t rely on your reputation – there are always someone there trying to muscle in on your territory. Invest in your tender production and never get complacent with your existing contacts. Treat every tender as if it were your first for that client and aim for continuous improvement in your tender production. XaitPorter allows easy reuse of previous written tenders, giving you the opportunity to keep on improving.
Design
How do you get your company to stand out? Your name? Your brand? Your corporate identity?
You obviously need quality content for your tender, but quality design could make you stand out from the competition. This could be achieved thru typography, illustration, tone-of-voice, or, quite simply professional layout according to your corporate guidelines.
Xait and XaitPorter can help you with the above and a lot more. Contact us to find out more or arrange a brief presentation, either in person or online.
Demo