In a tender you don’t sell just here and there – you have to sell throughout your tender. To communicate more effectively with your client you need to use a variation of three communication elements:
- Themes
- Visuals
- Text
These elements should also form as a basis for your tender layout. And remember, you are not answering the tender to deliver it or to be compliant, your are writing the tender to win.
So, if the price is right, then you should win the tender everytime. Do you?
If the picture does not give a benefit for the client, remove it
Combining various elements can make your communication more effective to win over your client. Graphics for example, is better presented and adds more value to your audience (your client), when the caption provides them with a feature-benefit interpretation that is relevant to them.
If it is not relevant to your client, you may as well remove it, even if you feel it provides them with more information. Because, if the information is not relevant, why provide it? One of the important elements of a tender is to provide compliant, correct and up-to-date information with relevant and concise information. Presented in a format that makes it easy for your clients to find what is important to them.
Use key text to highlight the important stuff
One element one can use to enhance your unique selling points, is key text (or what some call message text). Key text is text presented down the left margin – presented with some care, this alone could win your tender. Why? Because keytext makes what is important shine even brighter. This way your client do not miss out on why they should choose you.
In XaitPorter you can easily convert text to key text. Then you can present your visuals with feature-benefit captions. And since the formatting is automatic, you do not have to do a thing.
XaitPorter makes your tender look professional
In addition to the above, XaitPorter automatically formats your tenders and proposals according to your corporate guidelines, taking care of your layout and numbering. Leaving you to focus on the strategic elements and pricing issues that wins the bid. No more long hours battling with a myriad of word and other files.
And lets face it, if you provide your clients with a messy tender, will they bother to read it? Want to learn more about XaitPorter - check your demo here.